Meta Ads campaigns with performance reporting
Click-to-WhatsApp message campaigns with baseline diagnosis and recurring performance reports.
- Year
- 2025
- Status
- Delivered
- Context
- Spa in Tijuca (Rio) and a bar in São Paulo
Meta AdsClick-to-WhatsAppLanding pagesReporting
The challenge
The spa came from tests costing between R$4.35 and R$7.41 per conversation. The bar boosted posts with no targeting and no idea of the return.
The solution
A baseline diagnosis before spending, replacing boosted posts with message campaigns, and recurring reports on cost per conversation.
Result
Spa in Tijuca (Rio): 249 WhatsApp conversations in 50 days on R$1,018 spend — R$4.09 average per conversation.
Bar in São Paulo: 167 conversations in 36 days after switching from boosted posts to targeted message campaigns.
What I learned
Without a baseline, any number looks good. Measuring first is what turns an ad into an argument.